The Business Behind
An unparalleled event dedicated to advancing women and diversity in publishing
Your voice is important. Your voice is powerful.
And your voice deserves to be heard.
Your dreams of publishing and launching your book can become reality, and this summit will show you how to get there from here.
Whether you are planning a book launch or seeking your first book deal, The Business Behind the Book will equip you with the skills you need to build your platform, land a book deal, and promote and sell your book.
Join us in New York, Nov 7-9, for an unparalleled event that will bring together successful authors who will share the secrets of their success, editors and agents who will tell you what stands out to them, and members of the media and global publicity firms who will teach you how to sell your book.
Global PR Firms
Publishers & Editors
Publishers, Agencies, & PR Firms
Jesse B. Creative
Pacific & Court
Stonesong Literary Agency
Sessions & Schedule
We are confirming new panelists every day- subscribe to our email list to hear updates!
Offering specific, actionable, and powerful summit content is what we are about: content that attendees can truly "get" and actually use. You will hear from experts in every sector of the publishing industry about how book publishing works, what editors and agents are looking for, how to build your platform and promote your book, and more.
Wednesday, November 8th
WELCOME: Partnership and the Power of Your Network
If you're on the journey to publishing a book, or are in the midst of planning a launch and promoting your book, there’s nothing more important than your network. The world of publishing can feel inaccessible and remote, but the truth is, if you know what to look for, your network and resources are probably much more extensive than you realize.
Your Book as an Investment
Being a published author can do a lot for your career and your legacy- it truly is an investment in your future. So many people just want to “just get it out there” but this approach leaves immense value on the table. Being intentional about this endeavor can be the best investment in yourself that you could possibly make.
Identify Your (Bigger) Goals
Have you ever asked yourself why you want to publish a book? This is a critical question every author needs to answer. A book should be holistically tied into the broader picture of your professional identity, experience, and activities, and all that starts with your “why”- what you are writing the book for. Your goals will determine so much about your content, publication strategy, and eventual promotion.
Lunch Fireside Chat, A Table + Two Chairs
Francine Parham in conversation with Elizabeth Leiba
Lunch and dinner at the summit will feature Francine Parham’s signature event, “A Table + 2 Chairs,” a series that brings successful women together to cultivate relationships and explore new perspectives. An intimate conversation between Francine and author Elizabeth Leiba, our lunch conversation will explore the Elizabeth's story of building a 200k following on Linkedin, her book, and what, in her view, it takes to succeed as an author and thought leader today. Moderated by Keysha McNeil of Dow Jones.
Dinner Fireside Chat, A Table + Two Chairs
Francine Parham in conversation with Caroline Clarke
Dinner will feature Francine Parham’s signature event, “A Table + 2 Chairs,” a series that brings successful women together to cultivate relationships and explore new perspectives. Our featured speaker, Caroline Clarke, is an award winning journalist, author, and editor whose experience spans the breadth of the publishing industry, from brand building for Black Enterprise to overseeing an Imprint in partnership with John Wiley & Sons, to writing her own remarkable story. Moderated by Keysha McNeil of Dow Jones.
Thursday, November 9th
The “P” Word: Let’s Talk Platform
The most ubiquitous word in book publishing. What is it? How do you build one? How do you leverage it? Most people think platform= number of social media followers, full stop. Nothing could be further from the truth. While social media can sometimes be a good benchmark, your platform is made up of every and any way you have to connect to potential readers. Once you understand platform more expansively, you will be shocked to realize how many resources you probably already have.
Shirley V. Williams
Author Case Study: TBD
That Idea You Have for a Children’s Book
Admit it- you have an idea for a children’s book. We all remember our childhood favorites, the beautiful illustrations and whimsical stories- serious or silly- that captured our imaginations as children. The world of children’s book (also referred to as “picture book” or “kid lit”) publishing is one of the most misunderstood verticals in the industry. Hear from a panel of professional working kit lit authors and illustrators about what you can do to tell the story you wish you’d had as a child.
Will My Book Be in Barnes & Noble? The Mysterious World of Book Sales and Distribution
The way books make their way to bookstores is often baffling and mysterious, and one of the most common questions new authors have is what bookstores their book will be in. The answer is surprising to folks, and the reality is that book distribution is a highly complex and shrouded system. A panel of experts will reveal its inner workings, including the book buyer and store manager of Barnes & Noble’s landmark 5th avenue location.
Fireside Chat, A Table + Two Chairs
Francine Parham in conversation with Christine Guilfoyle
Lunch will feature Francine Parham’s signature event, “A Table + 2 Chairs,” a series that brings successful women together to cultivate relationships and explore new perspectives. Our featured speaker is Christine Guilfoyle, the president at SeeHer, the leading global collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they really are. Moderated by Keysha McNeil of Dow Jones.
Bestseller Lists: Real Talk
Spoiler: there is no (ethical) playbook for getting on big name bestseller lists. Everyone wants to know the silver bullet answer to this question, and the truth is that there isn’t one. But it is possible to understand how the lists work, what goes into the selection process, what sorts of sales count, and more behind-the-scenes info about who ends up in those coveted spots.